Why We Built SpendMatch
We built SpendMatch because we believe wealth building shouldn't be intimidating or exclusive. Every purchase you make is an opportunity to invest in your future, and every financial conversation with friends should feel empowering, not taboo.
"We’re transforming the wealth creation landscape through education, empowerment and community."
Company Mission
At SpendMatch, our mission is to narrow the wealth gap by empowering women and minorities to build lasting wealth through learning about investing and encouraging community around investing. To that end, we are developing an investment platform that encourages open dialogue about debt, saving and investing, educates users about investing strategy, and ultimately enables a wealth building community.
Meet Our Founders
Passionate about making wealth building accessible to everyone
Saswathi Natta
Saswathi has 10+ years of qualitative and quantitative social science experience. She has taught sociology at the undergraduate level. As a Fulbright fellow, she interviewed over 100 female respondents in rural India for insights on work behavior and impact of caste. Saswathi also holds a B.S.E in Electrical Engineering from Princeton University. After college, she worked with an impact investing fund and gained insight into women based group lending practices and financial literacy programs unique to microfinance in India. Her other work experience includes federal work with the US Census Bureau doing international capacity building funded by USAID, work with the Center for Disease Control (NCHS) conducting cognitive interviews, and gender training evaluation for the United Nations Department of Political Affairs.
Krupa Karekar
Krupa is a product strategist and operator with over a decade of experience at the intersection of business, operations and technology. With a background in engineering and computer science and an MBA in Finance, she's built a career that spans corporate finance, revenue management, product management, and user-centered innovation across India, the U.S., Hong Kong, and Thailand. Her journey includes roles with FedEx, foodpanda, Discovery Channel, and Teach for India—blending technical depth with a people-first mindset. As an Equity Analyst on the Mayer Fund, she deepened her understanding of long-term investing and behavioral finance. Now, as the founder of SpendMatch, she's turning that insight into action—helping women and minorities grow their wealth along with their communities.